The Do’s & Don’ts of Social Media

The Do’s

• Customize your pages, and change it up. Keep things fresh.
• Separate your personal and business pages.
• Post regularly.
• Engage with others and encourage engagement from them.
• Communicate in a professional but fun way.
• Use video whenever possible (and reasonable).
• Maintain a business identity across all networks.
• Give credit where credit is due.
• Know your audience.
• Build a community.
• Do giveaways and promos. 
• Keep it visual.
• Stay updated.
• Use your platform to inspire educate and connect in a genuine way.

The Don’ts

• Fall for trolls (or engage).
• Use excessive amounts of hashtags.
• Forget to do a spelling and grammar check.
• Over promote.
• Forget to use platform-tailored posting.
• Post promos or sale materials on remembrance holidays.
• Follow students on their personal profiles.
• Drink and post.
• Constantly post in all caps.
• Share the same message repeatedly. 
• Share sadness.
• Believe everything you read.
• Steal images or ideas from others without credit given.
• Let your employees run free. 
• Post too many links.
• Not have rules for students/team members in regard to dance studio.